That was the day Krispy Kreme came to town...

The world's most isolated city is no welcomer of some to life's finer indulgences. Sure, it's well compensated by many other rich attributes, but Perth is a wasteland when it comes to the finest doughnuts on the planet. Until Friday May 4...that was the day Krispy Kremes came to town, bringing with them a whole lot of love, a whole lot of charity and a whole lot of calories.

Today was Starlight Day - the annual national fundraising day for Starlight Children's Foundation. Since 1988, Starlight has brightened the lives of seriously ill and hospitalised children, and their families, by delivering innovative programs that restore the fun, laughter and joy that serious illness takes away.

To tie in with Starlight Day, Krispy Kreme made a one-day-only appearance in Murray Street mall. It was necessary to pre-order your $25 box of a dozen Krispy Kremes. A fellow cacophonist got me in on the action 45 minutes before the 'order by 5pm Thursday' window was shut. The box included 6 commemorative star-shaped KK's and 6 semi-regular KK offerings. Everyone in my workplace secured their stash. I'm not sure how many hundreds/thousands of boxes were sold, but there's some decent fundage flowing into the fundraising coffers of the Starlight Foundation tonight.

Much kudos for a tidy marketing idea targeted into a Krispy Kreme-denied city. I hope they've derived plenty of money. After all, many Western Australians are deriving much satisfaction right now. And kudos also to Krispy Kreme—one of the world's iconic brands and embracer of charity on this and many others. Perhaps it may give the folk KK the confidence to launch a foray into the western wasteland.

8 seconds in the microwave will bring back some of the freshness the plane trip stole...